ISLAY WHARTON

In this episode of Managing Creative Studios, we speak with Islay Wharton, co-founder and director of Forme Creative, about building a creative business by trusting instinct, community, and long-term thinking.

Islay shares how she started her first business before finishing her degree, choosing to learn by doing rather than following a traditional career path. That early decision shaped her approach to risk, leadership, and creative confidence, and laid the foundation for what would later become Forme Creative.

The conversation explores the realities of running a design studio, including balancing creative ambition with commercial responsibility, managing client relationships, and leading a growing team. Islay reflects on how leadership shifts as a studio evolves, particularly the transition from being deeply hands-on in the work to focusing on people, culture, and sustainability.

Beyond the studio, Islay also talks about the importance of community. She shares how running a business group with friends has become a vital source of support, learning, and accountability, and why connection with other founders is essential when navigating the challenges of creative leadership.

This episode offers practical and thoughtful insights into creative leadership, studio management, and sustainable growth. It is a valuable listen for creative founders, studio owners, designers, and anyone interested in building a business that is grounded in both people and purpose.