ANDREW MCDOWALL

This special guest is someone who understands the power of sound—not just in the studio, but also pounding the pavement. Andrew McDowall is a seasoned Audio Engineer and the founder of Digicake, a boutique post-production company specialising in high-quality audio for broadcast, branded content, and film.

With over 20 years of experience in the industry, Andrew has worked across an incredible range of projects—from major advertising campaigns to indie documentaries—always with a deep commitment to the craft of storytelling through sound. His company, Digicake, is known for its meticulous attention to detail and its ability to collaborate with creatives to elevate their vision through audio.

But Andrew’s not just about mixing tracks—he’s also running obsessed. Literally. When he’s not behind the desk, you’ll find him clocking kilometres on the road or the trails, chasing that elusive perfect balance between movement and momentum—something that mirrors his creative process in the studio.

In this episode, we’ll chat about building a niche audio business in Aotearoa, the evolution of post-production workflows, and how endurance—whether in business or on the track—shapes the way Andrew approaches both creativity and leadership.